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buffer.com
Last Updated: 2 weeks
Success
70% of passed verification steps
Warnings
15% of total warnings
Errors
15% of total errors, require urgent action
Share
Download PDF
Desktop
Mobile
Performance
Desktop Score 95%
Best Practices
Desktop Score 93%
SEO
Desktop Score 92%
PWA
Desktop Score 71%
Performance
Mobile Score 54%
Best Practices
Mobile Score 93%
SEO
Mobile Score 93%
PWA
Mobile Score 75%
Page Authority
Authority 71%
Domain Authority
Domain Authority 91%
Moz Rank
7.1/10
Bounce Rate
Rate 0%
Title Tag
62 Characters
BUFFER: ALL-YOU-NEED SOCIAL MEDIA TOOLKIT FOR SMALL BUSINESSES
Meta Description
122 Characters
Use Buffer to manage your social media so that you have more time for your business. Join 160,000+ small businesses today.
Effective URL
18 Characters
https://buffer.com
Excerpt
Page content
Buffer: All-you-need social media toolkit for small businessesNew!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn moreToolsCreateBuild and organize a library of content ideasP...
Keywords Cloud
Density
increase
30
engagement
23
followers
23
buffer
19
social
14
content
12
media
9
marketing
8
following
8
help
8
Keyword Consistency
Keyword density is one of the main terms in SEO
Keyword
Freq
Title
Desc
Domain
H1
H2
increase
30
engagement
23
followers
23
buffer
19
social
14
content
12
media
9
marketing
8
following
8
help
8
Google Preview
Google search result preview
BUFFER: ALL-YOU-NEED SOCIAL MEDIA TOOLKIT FOR SMALL BUSINESS
https://buffer.com
Use Buffer to manage your social media so that you have more time for your business. Join 160,000+ small businesses today.
Robots.txt
File Detected
http://buffer.com/robots.txt
Sitemap.xml
File Detected
http://buffer.com/sitemap.xml
Page Size
Code & Text Ratio
Document Size: ~221.4 KB
Code Size: ~150.98 KB
Text Size: ~70.41 KB
Ratio: 31.80%
Social Data
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Estimated Traffic and Earnings
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Desktop
Avoid large layout shifts
1 layout shift found
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls)
Largest Contentful Paint element
1,280 ms
This is the largest contentful element painted within the viewport
Avoids enormous network payloads
Total size was 2,296 KiB
Large network payloads cost users real money and are highly correlated with long load times
Max Potential First Input Delay
120 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Avoid serving legacy JavaScript to modern browsers
Potential savings of 26 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
JavaScript execution time
0.5 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Links do not have descriptive text
1 link found
Descriptive link text helps search engines understand your content
Minimizes main-thread work
0.9 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Time to Interactive
1.6 s
Time to Interactive is the amount of time it takes for the page to become fully interactive
Initial server response time was short
Root document took 40 ms
Keep the server response time for the main document short because all other requests depend on it
Avoid long main-thread tasks
3 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Largest Contentful Paint
1.3 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Network Round Trip Times
50 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Defer offscreen images
Potential savings of 27 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Minimize third-party usage
Third-party code blocked the main thread for 30 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Serve images in next-gen formats
Potential savings of 327 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Speed Index
0.8 s
Speed Index shows how quickly the contents of a page are visibly populated
Avoid large layout shifts
2 elements found
These DOM elements were most affected by layout shifts. Some layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls)
Properly size images
Potential savings of 1,122 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
User Timing marks and measures
7 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Total Blocking Time
100 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Reduce unused JavaScript
Potential savings of 205 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
First Contentful Paint
0.7 s
First Contentful Paint marks the time at which the first text or image is painted
Server Backend Latencies
150 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Avoid an excessive DOM size
14,290 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Meaningful Paint
0.7 s
First Meaningful Paint measures when the primary content of a page is visible
Serve static assets with an efficient cache policy
49 resources found
A long cache lifetime can speed up repeat visits to your page
Avoid chaining critical requests
5 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Mobile
Tap targets are sized appropriately
100% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), or have enough space around them, to be easy enough to tap without overlapping onto other elements
Largest Contentful Paint element
3,980 ms
This is the largest contentful element painted within the viewport
Avoid chaining critical requests
5 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Links do not have descriptive text
1 link found
Descriptive link text helps search engines understand your content
Avoid long main-thread tasks
20 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Avoid an excessive DOM size
14,290 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Contentful Paint
2.8 s
First Contentful Paint marks the time at which the first text or image is painted
Serve static assets with an efficient cache policy
43 resources found
A long cache lifetime can speed up repeat visits to your page
Reduce JavaScript execution time
3.6 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Avoid large layout shifts
3 elements found
These DOM elements were most affected by layout shifts. Some layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls)
Avoid serving legacy JavaScript to modern browsers
Potential savings of 26 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Avoid large layout shifts
1 layout shift found
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls)
First Meaningful Paint
2.8 s
First Meaningful Paint measures when the primary content of a page is visible
Total Blocking Time
1,560 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Max Potential First Input Delay
600 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Time to Interactive
8.0 s
Time to Interactive is the amount of time it takes for the page to become fully interactive
Cumulative Layout Shift
0.002
Cumulative Layout Shift measures the movement of visible elements within the viewport
User Timing marks and measures
7 user timings
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Minimize main-thread work
5.5 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Reduce unused JavaScript
Potential savings of 205 KiB
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity
Avoids enormous network payloads
Total size was 2,159 KiB
Large network payloads cost users real money and are highly correlated with long load times
Properly size images
Potential savings of 1,016 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Document uses legible font sizes
99.88% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
Largest Contentful Paint
4.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Defer offscreen images
Potential savings of 189 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Initial server response time was short
Root document took 30 ms
Keep the server response time for the main document short because all other requests depend on it
Network Round Trip Times
20 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Speed Index
4.6 s
Speed Index shows how quickly the contents of a page are visibly populated
Serve images in next-gen formats
Potential savings of 253 KiB
Image formats like WebP and AVIF often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Server Backend Latencies
80 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Reduce the impact of third-party code
Third-party code blocked the main thread for 720 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Speed And Optimization Tips
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Alexa Rank
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Server Information
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